Lead generation is the process of attracting new customers to your business. However, this process is not as easy as it sounds. To generate more leads, it is essential to make visitors naturally interested in the product/service of a business. A directory enables you to generate more leads with less efforts. Directories, such as Yellow Pages, YellowBook, MyYellow, & more have dominated small business lead gen. No longer is the 'Yellow' business directory only for the corporate giants!